Why Digital Detox is not an Answer
March 15, 2019

Why Digital Detox is not an Answer


Have you ever sat down and calculated how you spend your waking hours? How much time do you spend working, eating, reading? How about on your mobile device? According to  eMarketer, we spend on average over 4 hours per day on our mobile devices. That’s 112 hours per month we spend swiping, liking, messaging, commenting, uploading, you get the point.

Technology and social networks have shaped our lives, our relationships and our societies. Some for the good, many for the bad.

Activity providers help people stop their obsessive habits on their smartphones and start living a healthy lifestyle. These activities help to build connections with other like-minded people, feel more balanced, realize new passions, become healthier and release endorphins, which has an immensely positive affect.

Our society needs to reconnect and with each other, our passions, and meaningful activities. Below you will discover part of the introduction to  Homo Distractus: Fight For Your Choices and Identity in the Digital Age by Anastasia Dedyukhina. This book will open your mind to a new way of living, one in which you are in control!

If you want to read more, you can  order the book here.

At the end of 2017, two former Facebook executives publicly accused the social network of manipulating and destroying our society. “You don’t realize it, but you are being programmed,” said Chamath Palihapitiya, ex-VP for user growth. “The short-term, dopamine-driven feedback loops that we have created are destroying how society works. No civil discourse, no cooperation, misinformation, mistruth. It is eroding the core foundations of how people behave by and between each other.”

“It literally changes your relationship with society, with each other. It probably interferes with productivity in weird ways. God only knows what it’s doing to our children’s brains,” revealed Sean Parker, the founding president of Facebook2. He admitted that the Facebook founders knew they were “exploiting a vulnerability in human psychology” and understood the possible social consequences of their actions. “And we did it anyway.” Facebook got lots of attention due to a political scandal surrounding the US presidential election and the “Brexit” referendum in the UK. However, it is not the only tech3 company criticized for the effect that it has on our lives. For example, two important shareholders of Apple recently wrote a letter to the company, demanding that it does something with an iPhone to address the problem of addiction in children and teenagers that it creates.

Back in the 90s, we hoped that tech would give us more flexibility and more free time. We bought into the idea that more tech would “calm our lives by removing annoyances while keeping us connected with what is truly important.”4 Fast forward twenty years; do you feel more connected to what is truly important? Do you have more free time? Does your life seem calmer? My life certainly didn’t feel this way. Back in autumn of 2014, I worked in a prestigious digital marketing position for a global tech brand in London. I managed million-pound ad campaigns, dedicated to convincing people to consume more tech.

However, I was not coping with my own devices very well. I was deeply buried in hundreds of notifications, most of which were irrelevant. I exhausted myself by juggling multiple emails and social media accounts, desperately trying to not miss out. I slept, ate and bathed with my smartphone. My right thumb hurt because of the endless scrolling. I felt overwhelmed and could hardly concentrate on the delivering work I was paid for. My colleagues were in the same boat. I witnessed two cases of nervous breakdowns within my team during my first week in the office, solely due to being overwhelmed. It didn’t get better. But we all carried on with our highly connected lifestyle. At the end of the day, this is what it means to live in the digital society. We should just adapt to this new reality, or we’d be left out. Or so we thought.”

European Office
VAT: BE0675.455.045
© 2017–2019 Eventify